The 19 Best Explainer Video Software for Any Need [2024]

What is an explainer video? It’s a short video designed to explain a product, service, concept, or idea clearly and concisely. Typically lasting between 1 and 3 minutes, these videos use a blend of visuals, animations, voice-overs, and text to make complex information easy to understand.

We’ve gathered the 19 best explainer video software on the market in 2024. To help you choose the right tool for your business needs, we’ve also categorized them by use case.  After completing this guide, you’ll know which software is the best in class for each of the following categories:

Live-Action Explainer Video Software

Live-action explainer videos showcase real-life scenarios with actual people, fostering audience engagement and connection. These videos can range from simple talking-head presentations with annotations to short, plot-driven movies.

To produce a live-action video, you’ll need a camera and professional video editing software. Some tools on our list provide a three-in-one solution: recording, editing, and sharing capabilities. Explore our curated selection to find the ideal solution for your needs.

• iSpring Suite – best tool for creating live-action explainer videos in PowerPoint.
• Camtasia – a robust tool for creating explainer video tutorials quickly.
• Adobe Premiere Pro – professional video editing software for explainer videos and film editing.

1. iSpring Suite – best software for explainer videos in PowerPoint

OS: Windows

iSpring Suite, a PowerPoint-based authoring toolkit, offers a comprehensive tool kit for creating online courses, quizzes, and conversation simulations. Its professional video studio simplifies video production, making it an excellent choice for explainer videos.

While primarily designed for eLearning content, iSpring’s video studio excels at crafting explainer videos. You can:

• Create screencasts.
• Record webcam videos.
• Enhance existing video footage with images, infographics, PowerPoint slides, and captions.
• Seamlessly mix videos and add music or voice-overs.

Moreover, iSpring Suite allows you to transform PowerPoint presentations into engaging explainer videos, preserving all effects and transitions. As such, it’s one of the quickest ways to create engaging marketing videos to keep up with industry needs.

Key features

• Screen and webcam recording with picture-in-picture capability
• Addition of images, visual cues, and captions
• Text-to-speech tool
• Unlimited recording time

Does iSpring have explainer video templates?

While iSpring offers tools and templates for creating instructional video content, it does not provide dedicated explainer video templates.

iSpring provides design templates for courses, interactive quizzes, and role-play scenarios that facilitate video creation. 

Additionally, iSpring’s Content Library includes assets like characters, images, and icons to further customize and enrich the learning experience.

iSpring Suite’s video editing capabilities

iSpring Suite offers several features that can enhance the creation of explainer videos:

• Audio editing. The audio editor allows trimming, removing noise, applying fade effects, and even inserting silence into the narration. You can replace poor-quality audio in existing videos while keeping the video intact.
• Multi-track timeline. The video editor provides an unlimited number of tracks for layering videos, audio, images, and other elements. You can merge videos from multiple tracks, add audio, and display two videos simultaneously using the picture-in-picture effect.
• Annotations and effects. You can add various annotations like titles, comments, highlights, and graphics to make explainer videos effective and engaging. You can apply slow-motion, fast-motion, and freeze-frame effects to emphasize key points or demonstrate processes more clearly.
• Transitions. Smooth transitions between videos, images, and info slides can be added to create a professional look. You can adjust transition effects like ripple and flow to enhance the movement between different elements.

Who is iSpring Suite for?

Of those users who create explainer videos, here are the ones who will benefit most from using iSpring Suite:

• Corporate trainers. Organizations looking to enhance employee training can utilize iSpring Suite to create engaging explainer videos that effectively communicate complex concepts or processes. 
• Educational institutions. Schools and universities can leverage iSpring Suite to produce explainer videos for various subjects, making learning more accessible and engaging for students. The ability to convert PowerPoint presentations into video format allows educators to present information dynamically.
• eLearning developers. Professionals in the eLearning industry can use iSpring Suite to create high-quality explainer videos as part of their courses. The suite’s robust authoring tools, including video editing capabilities, allow developers to produce polished content that enhances the learning experience.

Pricing

 $970/year. Free 14-day trial

How to make an explainer video with iSpring Suite – a short guide on using the tool

2. Camtasia – a robust tool for creating explainer video tutorials quickly

OS: Windows and Mac

Camtasia is a professional video editing software. This is a desktop app that offers versatile functionality for both screen capturing and webcam recording, along with essential editing tools for refining videos.

Similar to iSpring, you can leverage webcam footage or pre-recorded content for your explainer video, enhancing it with captivating titles, annotations, and effects. 

Key features

• An extensive library of royalty-free music and sound effects
• An easy-to-use interface for video creation
• An extensive range of transitions and animations
• Quiz and interactivity integration for videos
• Green screen functionality

Does Camtasia have explainer video templates?

This video editing software doesn’t offer specific templates for explainer videos, but it provides a wide range of customizable templates and themes that can be easily adapted to create engaging explainer videos.

You can choose from various pre-designed templates or create your own unique templates by customizing colors, fonts, and layouts that match your brand identity.

Camtasia video editing capabilities

This video editing software offers a comprehensive set of video editing features, including:

• A multi-track timeline for layering media and effects
• AI text-based editing that converts the audio in your videos into editable text.
• A rev workflow tool for effortlessly adjusting sizing, layouts, backgrounds, effects, and filters, thus speeding up your video creation process.
• A library of video assets to enhance explainer videos.

Who is Camtasia for?

• Educators creating instructional videos and tutorials.
• HR professionals who create internal communications and onboarding videos.
• Marketers and sales professionals who produce explainer videos and product demos.
• YouTubers and social media influencers who want to produce high-quality video content with minimal technical expertise.

Pricing

$220/Year. Free 30-day trial.

3. Adobe Premiere Pro – best software for professional explainer videos and film editing

OS: Windows and Mac

Adobe Premiere Pro is a professional video editing toolkit for creating films, video clips, documentaries, and explainer videos. You upload your video footage and edit it using a wide range of features. These include basic editing, compositing, layering, titling, and sound design. With Premiere Pro, you can create motion graphics explainer videos in any modern video format, from 8K to virtual reality.

Key features

• Advanced video editing tools
• Audio editing and sound effects
• Access to the Adobe Stock library
• Integration with Photoshop, After Effects, and the Frame.io collaboration service

Does Adobe Premiere Pro have explainer video templates?

Adobe Premiere Pro offers 183 free editable explainer video templates designed to help you create and share captivating videos with ease.

Video editing capabilities with Adobe Premiere Pro

Here are some of the key capabilities:

• Automating tasks like color matching and audio leveling using AI technology. Features like Auto Reframe help optimize videos for different aspect ratios, making it easier to adapt content for various social media platforms.
• Multi-camera editing is essential for integrating footage from different camera angles seamlessly.
• This video editing software provides advanced color grading tools, including the Lumetri Color panel, which allows you to adjust colors meticulously to set the desired mood and tone for your videos.

Who is Adobe Premiere Pro for?

• Professional video editors who require advanced features for film and video production, making it suitable for creating high-quality explainer videos and other complex projects.
• Creative agencies that require collaboration on video projects. Its robust editing capabilities, combined with seamless integration with other Adobe tools, facilitate efficient teamwork.

Pricing

$360/year. Free 30-day trial.

Animated Explainer Video Software

Animated explainer videos illustrate a product, service, or concept using moving graphics. With graphic elements, you can create a memorable story and explain abstract or complex concepts.

• Vyond – the best tool for creating animated explainer videos with characters.
• Powtoon – an animated explainer video software with many animation styles.
• Animaker – a DIY professional-quality video maker.
• Wideo – а platform for creating animated marketing videos.
• Explaindio – a tool designed for explainer video animation.
• Cinema 4D – video animation software for professional use.

4. Vyond – the best tool for creating an animated explainer video with characters

OS: Web-based

Vyond is an online tool for creating professional animated explainer videos quickly. The software boasts a rich library of pre-made scenes, characters, objects, and audio tracks. To boost engagement, you can incorporate dialogue, lip-syncing, and realistic movements.

Key features

• Unlimited customization options
• Automatic lip-sync function
• Built-in text-to-speech tool
• Version history tool for quick editing

Vyond’s templates for explainer videos 

Vyond offers a rich library of pre-made templates, which allows you to create an explainer video easily without starting from scratch.

Vyond’s video editing capabilities

Vyond offers a robust suite of video editing capabilities designed to enhance creativity, streamline production, and ensure accessibility for a diverse audience:

• Over 20 AI avatars representing various age groups, genders, and ethnicities. This diversity allows you to select avatars that best reflect a specific target audience, making the content more relatable and engaging.
• With features like Vyond Go, you can input simple prompts to create videos within seconds, significantly speeding up the video production process.
• Vyond supports video creation in over 70 languages, making it accessible to a global audience.

Who is Vyond for?

• Marketing professionals, sales teams, and business development units for producing product demonstrations and explainer videos that communicate brand messages effectively and drive customer engagement.
• Teachers and instructional designers for developing interactive eLearning modules, educational videos, and microlearning content that make complex topics more accessible and engaging for students.

Pricing

From $299/year per seat. Free 14-day trial.

5. Powtoon – a video creation tool for corporate use with many animation styles

OS: Web-based 

Powtoon stands out with its easy-to-use interface and intuitive design and enables you to create professional-quality videos without advanced technical skills.

This comprehensive online platform for visual communication allows you to create various types of video content. Powtoon offers diverse animation styles, including cartoons, infographics, sketches, and whiteboard doodles.

Key features

• A library of video templates, animations, characters, and footage
• Vast customization options for character animations
• An extensive selection of soundtracks
• Support for videos, images, GIFs, and voice-overs
• Integrations with YouTube, Facebook, Wistia, HubSpot, and more

Powtoon templates for explainer videos

Powtoon offers a wide range of templates specifically designed for creating animated explainer videos, so you can get started quickly. You can customize these templates extensively, allowing for a unique touch that aligns with the client’s brand messaging.

Video editing capabilities

Powtoon includes a variety of video editing tools, such as the ability to add your own videos, images, GIFs, and voice-overs. You can also integrate soundtracks and customize animations to enhance your videos.

• GIF maker lets you create GIFs straight from the browser with just a few clicks.
• YouTube intro maker – using this free tool, you can create YouTube intro videos online anytime, anywhere.
• Add a voice-over track to video by recording directly in the video editing studio.

Who is Powtoon for? 

Powtoon caters to a diverse audience, including marketers, educators, and owners of small businesses, who require an easy-to-use tool for creating professional-looking animated videos and presentations.

Pricing

A free account is available. The paid version starts at $180/year.

6. Animaker – a DIY professional-quality video maker

OS: Web-based 

Animaker is online animation software with drag-and-drop functionality for creating beautiful explainer videos. It offers six video styles, including infographics, 2.5D, and typography, along with 120 types of animations. 

This explainer tool also enables you to create vertically optimized videos that display correctly on the screens of mobile devices.

Key features

• Ready-to-use animated characters, properties, backgrounds, icons, images, and videos
• Built-in character builder
• Auto lip-sync tool
• One-click object animation

Animaker explainer video templates

Animaker offers 100+ professionally made templates specifically designed for creating explainer videos, so you can start your projects quickly.

Video editing capabilities

Animaker’s set of video editing tools empowers you to create unique visuals with ease.

• Live video editing in 4K quality. Animaker allows you to edit videos in high-definition 4K quality, ensuring professional-grade output for a variety of platforms.
• Real-time collaboration. You can collaborate on your animation explainer video with team members in real time, making it easier to create and edit videos together seamlessly.
• Auto lip-sync tool. This feature automatically syncs voiceovers with animated characters’ lip movements, enhancing the realism of the explainer animations.
• AI-powered text-to-speech app. You can easily convert text to speech and add it to your explainer videos.

Who is an Animaker for?

• L&D teams. You can create engaging animated videos that simplify complex concepts and transform courses into dynamic learning experiences.
• HR teams. To quickly produce appealing onboarding, orientation, and compliance videos without relying on professional video creators.
• Marketing teams. To craft engaging explainer videos for presenting complex products and captivate potential customers via ads and social media marketing.

Pricing

A free plan is available. The paid version starts at $180/year (billed annually).

7. Wideo – a platform for creating animated marketing videos

OS: Web-based

Wideo is another web-based app for creating, editing, and sharing animated explainer videos in an intuitive manner.

Key features

• Extensive library of images, object styles, animations, and soundtracks
• Simple and complex animation creation tools
• Support for horizontal, square, and vertical video formats
• User-friendly and efficient video editing interface

Wideo explainer video templates

Wideo offers 100+ fully customizable templates, over 1,300 images, and 50+ music tracks.

Wideo’s video editing capabilities

This explainer video creator offers a range of powerful video editing tools designed to enhance creativity and streamline the production process for you:

• Multiple video formats. You can create and edit videos in various formats, including square, vertical, and horizontal, making them suitable for different social media platforms.
• One-click export and sharing. After editing, you can export and share your videos with a single click, which streamlines the process of getting content to your audience.

Who is Wideo for?

Wideo is designed for a variety of people looking to create engaging video content efficiently.

• Educators and trainers. The platform is well-suited for educators and training professionals who want to develop great animated explainer videos for eLearning, and dynamic presentations that enhance learning experiences.
• Small business owners and HR professionals. Wideo caters to small businesses that require an accessible tool for creating high-quality explainer videos for onboarding, internal communications, and customer engagement, and don’t necessarily have extensive video production skills.

Pricing

From $228/year (annual billing). Free 7-day trial.

8. Explaindio – designed for explainer video animation

OS: Windows and Mac

Explaindio is a robust tool that allows you to bring together 2D and 3D animations, sketch elements, and full-motion videos. You can easily make an explainer video by combining pre-made text animations, animated scenes, characters, and audio tracks to get the look and story you want.

Key features

• Pre-made video, image, and doodle object animations
• Access to over a million stock images and videos
• A library of ready-made characters
• Flexible export options: horizontal, vertical, and square formats

Explaindio templates for explainer videos

Explaindio offers a variety of templates designed to allow you to create explainer videos with ease. You can easily customize them to fit your needs and company branding. 

Explaindio video editing capabilities

• Full multi-timeline video editing. Explaindio allows you to edit multiple animations simultaneously on different timelines, providing greater flexibility and control over the video creation process.
• 3D animation and import of external 3D elements. You can create full 3D animations and import external 3D models, enhancing the visual quality and depth of their videos.
• Doodle sketch and motion video creation. Explaindio supports both doodle sketch and motion video styles, enabling you to create engaging and visually appealing content that captures the audience’s attention.

Who is Explaindio for?

• Owners of small businesses can produce professional-looking videos for training or promotional purposes without extensive video production skills.
• Digital marketers can create compelling video ads and explainer videos that help potential customers understand complex products or services.
• Bloggers and social media influencers can enhance their posts with eye-catching videos to boost engagement.
• Teachers and instructional designers can develop visual materials for online courses or supplement classroom learning with dynamic content.

Pricing

From $67/year (billed annually).

9. Cinema 4D – video animation software for professional use

OS: Windows, Mac, Linux

Although Cinema 4D is widely regarded as a professional software for 3D animation, it also allows you to create a 2D explainer video with greater control. The Sketch and Toon tool applies flat shading with a single click and helps your graphics appear in 2D. Cinema 4D provides an extensive library of preset scenes, materials, and objects.

Key features

• A broad selection of interactive modeling tools
• A wide range of tools for character animations
• Advanced rendering capabilities
• Access to libraries of preset content
• Integration with Adobe Illustrator and Adobe After Effects

Does Cinema 4D provide explainer video templates?

Cinema 4D doesn’t offer any useful explainer video templates because it focuses more on advanced 3D modeling and animation capabilities, catering primarily to professional motion graphics and visual effects.

Cinema 4D video editing capabilities

• Advanced motion graphics features. The software includes enhanced motion graphics capabilities, enabling you to integrate dynamic text and visual effects into their explainer videos seamlessly.
• Real-time rendering with Redshift. Cinema 4D’s integration with Redshift enables high-quality, real-time rendering. This allows for faster previews and adjustments when creating video explainers.
• Improved character animations. You can now create more expressive animated characters. For instance, workflows like Character Solver and Delta Mush provide better deformations and cartoon-style motion.

Who is Cinema 4D for?

Cinema 4D is tailored for a variety of you looking to create high-quality explainer videos through advanced 3D animation and motion graphics.

• Motion graphics artists. Perfect for professionals who specialize in creating dynamic and visually engaging content, cinema 4D provides the tools needed to produce eye-catching explainer videos that communicate complex ideas effectively.
• Video editors and animators. Ideal for enhancing projects with 3D elements, elevating the quality of explainer videos.
• Marketing and advertising professionals can use it to develop compelling promotional content.

Pricing

$839/year (billed annually).

Whiteboard Explainer Video Software

Whiteboard explainer videos are a specific type of animated video wherein pictures appear to be hand drawn on a whiteboard. The script is presented as a third-person narration or a use case that supports the story that is told through the drawing.

We’ve compiled the most popular tools that can help you get started making your whiteboard animation explainer videos quickly. See which one meets your needs!

• VideoScribe – the best whiteboard animated video maker for beginners.
• SimpleShow – automated creation of whiteboard doodles.
• Raw Shorts – intuitive animation software for creating video sketches for free.
• Doodly – automated customizable doodles that look like they are hand drawn.

10. Sparkol VideoScribe – best whiteboard animated video maker with professional-looking sketches for beginners

OS: Windows and Mac

Sparkol VideoScribe lets you create hand-drawn whiteboard explainer videos with no design or technical know-how.

Key features

• Hand-drawn animated illustration library
• Multiple image and text animation options
• Built-in voice-over recording capability
• Royalty-free music collection

Does Sparkol VideoScribe have explainer video templates?

Yes, Sparkol VideoScribe has a range of good explainer video templates available. The platform offers a library of fully customizable templates specifically designed for creating animated explainer videos. They allow you to easily drag and drop content, images, or text to suit your needs.

Sparkol VideoScribe’s video editing capabilities

• Drag-and-drop interface. The user-friendly drag-and-drop editor allows you to easily arrange and customize elements, making it accessible for individuals with no technical skills.
• Offline availability. Unlike many cloud-based competitors, VideoScribe can be used offline. This allows you to create and edit videos without an internet connection, providing flexibility in various working environments.

Who is Sparkol VideoScribe for?

• Freelancers and solopreneurs use it for creating videos to showcase their expertise, promote their services, and stand out in their industry.
• HR, L&D, and internal communications professionals who need to create onboarding, training, and company culture videos efficiently.

Pricing

From $235/year (billed annually). Free 7-day trial.

11. SimpleShow – automated creation of whiteboard doodles

OS: Web-based

SimpleShow creates whiteboard doodles. You know those videos that show a hand dragging different elements across the screen and swiping them away? That’s exactly what this explainer video app does. 

This tool is designed for online platforms and features a unique explainer engine. Just choose a storyline template for your topic and write a story, and the software will offer you a selection of characters, objects, and animations that you can use to build your explanatory video with whiteboard animations.

Key features

• Thousands of simple illustrations
• An explainer engine for storyboard generation
• Relevant storyline templates
• Built-in voice-over recording capability
• Text-to-speech tool

Does SimpleShow have explainer video templates?

SimpleShow offers a variety of storyline templates specifically designed for creating explainer videos. These templates are categorized into professional, educational, and personal uses, making it easy for you to select a suitable starting point for your projects.

SimpleShow video editing capabilities

SimpleShow provides several video editing capabilities, including the ability to easily record voice-overs, utilize a text-to-speech tool, and customize visuals by uploading your own images or selecting from a vast library of illustrations.

• Automated script writing. SimpleShow’s Explainer Engine automates the script-writing process by analyzing user input and generating a structured script. This makes it easier for you to create coherent narratives without extensive writing skills.
• Visual style customization. The platform offers extensive visual editing capabilities. You can select from thousands of illustrations or upload your own images. You can also adjust the size and orientation of visuals to enhance the overall presentation.
• Finalization and sharing options. You can adjust video speed and add subtitles before completing your projects. The platform allows for online presentation and video downloads, with options varying according to the subscription level.

Who is SimpleShow for?

• Educators and students can create instructional videos, project presentations, and educational content.
• Business owners and marketers can design promotional videos, product demonstrations, and internal communications.

Pricing

From $948/year (billed annually). A free trial is available.

12. Raw Shorts – intuitive animation software for creating video sketches for free

OS: Web-based

Raw Shorts is an online whiteboard animation software with a drag-and-drop interface. You can make explainer videos with whiteboard animations by choosing ready-made templates, graphics, and characters and adding media and text. 

Raw Shorts stands out from other tools thanks to its specific transitions and animations – such as sliding characters into the scene from various directions. For example, hand transition effects when a character can be introduced with a hand gesture that slides them in from the right.

Key features

• Thousands of whiteboard-style templates, graphics, and characters
• Custom media, transitions, effects, and audio integration
• AI-powered text-to-video conversion
• Team collaboration features

Does Raw Shorts have explainer video templates?

Yes, Raw Shorts offers explainer video templates. 

Raw Shorts’ AI technology allows you to create animated video drafts from scripts quickly. You can then fine-tune these drafts using a drag-and-drop editor.

The editor provides access to various media assets, and templates designed for creating engaging explainer videos.

Raw Shorts video editing capabilities

• Drag-and-drop editor. Raw Shorts features an intuitive drag-and-drop interface that allows you to easily customize your videos by adding media, text, and transitions without requiring extensive technical skills.

Who is Raw Shorts for?

• Business owners. Allows the creation of promotional videos, product demonstrations, and internal communications.
• Marketing professionals. Animated marketing videos are rapidly gaining popularity, and marketers everywhere recognize their potential.
• Teachers and L&D specialists. It helps simplify complex information and explain important topics through animated videos, catering to different learning styles and knowledge types.

Pricing

A free plan is available. The paid version starts at $360/year (billed annually). 7-day free trial.

13. Doodly – automated customizable doodles for every niche

OS: Windows and Mac

If you want a cool explainer video with marker or pen drawing sketches, you can create it yourself with Doodly. 

To create a video, you can use doodle images drawn by Doodly’s professional graphic artists or upload your own images. The tool will automatically draw the image for you.

Key features

• Thousands of custom-drawn whiteboard doodle images
• Extensive selection of male and female hand types
• Royalty-free audio music collection
• Voice-over recording with doodle sketch synchronization

Does Doodly have explainer video templates?

The platform allows you to develop unique explainer video templates for efficient video production. 

You can turn your finished videos into reusable templates. This streamlines video creation and helps you maintain a consistent style across videos.

Doodly video editing capabilities

• Smart Draw technology. This feature enables you to create custom draw paths for any imported images.
• Variety of canvas options. You can choose from different canvases, such as whiteboard, blackboard, greenboard, and glassboard.
• Voice-over integration. Doodly allows you to easily record custom voice-overs or import audio files.

Who is Doodly for?

• Educators and trainers. Many students benefit from visual aids when learning complex concepts. Doodly allows educators to illustrate mathematical operations or scientific processes through animations, which can enhance understanding and retention.
• Entrepreneurs. Suitable for crafting explainer videos that communicate business ideas, services, or products effectively.

Pricing

From $600/year.

Explainer Video Slideshow Software

Explainer video slideshow software allows you to create explainer videos by combining photos and ready-made clips. These apps usually come with basic photo and video editing tools that allow you to enhance your slideshows. 

This review covers several programs that can help you with this type of explainer video production.

• Animoto – an explainer video maker with cool premade templates.
• Wave.video – a huge collection of stock videos to pull from.
• Biteable – an easy video creation process and customization for corporate needs.

14. Animoto – an explainer video maker with cool premade templates

OS: Cloud-based

Animoto is an excellent tool for creating slideshows with music for video marketing. You can create a video simply by dragging and dropping your images with pre-made scenes and video clips into pre-built templates. The tool allows you to quickly adjust colors, fonts, music, etc. to customize your video.

Key features

• A built-in library of photos, video clips, graphics, and songs
• Square, landscape, and vertical video creation
• A time-stamped feedback implementation system

Does Animoto have explainer video templates?

Animoto provides a variety of pre-designed templates specifically for explainer videos that allow you to quickly create professional-looking content without starting from scratch.

Animoto video editing capabilities

• Music library. You can access a library of licensed music tracks to add background audio to your explainer videos, enhancing engagement and setting the right tone for the content.
• Social media optimization. Animoto helps you create explainer videos optimized for different social media platforms.

Who is Animoto for?

• Business owners, social media managers, and content creators who want to produce engaging promotional videos, slideshows, and marketing content without extensive video editing skills. 
• Real estate and home services. It allows you to create listing videos and virtual tours that showcase properties and attract potential buyers.

Pricing

From $96/year (billed annually). Free 14-day trial.

15. Wave.video – a huge collection of stock videos to pull from

OS: Cloud-based

Wave.video offers a simple yet robust video-making solution. It boasts the largest stock library around, with about 300 million videos and images. You can start with a ready-made template or upload your own video clip.

In addition, you can customize it by adding text and a logo, setting custom colors and fonts, and applying branded video filters. Stickers and GIFs can make your explainer video even more engaging.

Key features

• A wide range of video editing tools
• An image editor for thumbnails, lower thirds, and overlays
• Ready-to-go video and audio clips, photos, and pictures
• Live streaming capability
• Video storage, hosting, embedding, and distribution options

Does Wave.video have explainer video templates?

Wave.video offers a variety of explainer video templates, including animated video templates for visually engaging storytelling, product demo templates to showcase features and benefits, and business and educational video templates for instructional content. 

Wave.video’s video editing capabilities

• Voice-over recording and AI text-to-speech. You can record voice-overs directly in the editor or utilize an AI-powered text-to-speech feature with multiple voice options, allowing for personalized narration in explainer videos.
• Auto-generated captions and subtitles. The platform features an automatic captioning tool that converts speech to text, enabling you to add editable subtitles to your videos effortlessly.
• Text animation effects. Wave.video includes a range of animated text options that can be applied to emphasize key points in explainer videos, making the content more dynamic and engaging.

Who is Wave.video for?

Wave.video is designed for those seeking innovative video creation solutions, and it offers unique applications that extend beyond traditional video marketing:

• Real-time news broadcasting. Journalists and media professionals can leverage Wave.video’s live streaming capabilities to deliver timely news updates and reports on the go.
• Interactive eLearning nodules. Educators can use Wave.video to create engaging and interactive video lessons that include quizzes and automatic subtitles, making learning more accessible for students with different needs.
• Corporate communication and onboarding. It helps you streamline employee onboarding with interactive training videos. You can create engaging content that includes quizzes to reinforce learning, essential company information, and custom branding elements.

Pricing

A free plan is available. The paid version starts at $192/year (annual billing).

16. Biteable – best for easy video creation and customization for corporate needs

OS: Web-based

With Biteable, you can turn your photos and videos into powerful marketing tools.

Key features

• 1.8 million images, clips, and templates
• Advanced animation, audio, and timing controls
• Premium music track library
• Extensive customization options
• Analytics tool for viewing tracking and audience insights

Does Biteable have explainer video templates?

Yes, Biteable has hundreds of ready-to-edit video templates, designed for creating engaging explainer videos. 

Depending on your audience and brand, you can choose between tech, professional, humorous, and a host of other styles.

Biteable’s video editing capabilities

• Auto-branding feature. You can apply your brand colors and logos across the entire video with a single click. This ensures consistency and saves time during video editing.
• AI video assistant (AVA). The tool allows you to generate an effective explainer video quickly using AI technology. 

Who is Biteable for?

Biteable is a versatile video creation platform that caters to a wide range of users, including those seeking innovative applications beyond traditional video marketing.

• Nonprofit campaigns. Organizations can create compelling videos that convey their mission and impact. These videos engage donors and volunteers through emotional storytelling.
• Event promotions. Organizers can produce eye-catching promotional videos for conferences, festivals, or community events. These videos showcase highlights and attract attendees visually.
• Internal team training. Companies can simplify complex procedures and onboarding processes with engaging training videos. This approach ensures that employees receive consistent information in an entertaining way.

Pricing

$180/year (billed annually).

Interactive Explainer Video Software

Interactive videos transform the viewer’s experience into a fun, engaging journey. Viewers can:

• Click on objects on the screen
• Answer questions
• Buy products directly within the video

This level of interaction gives viewers control similar to playing a video game.

See how Maybelline New York uses interactive videos to demonstrate how its products can enhance women’s natural beauty. This is more than an explainer video; it explains how the product works and teaches customers how to use it properly. 

Here are three software tools that will help you create a fully immersive experience for your customers.

• Vimeo Create – the best interactive explainer video software with a huge template library.
• Kaltura – a full-fledged platform for video creation, hosting, and broadcasting.
• Brightcove – an online video platform with a marketing focus.

17. Vimeo Create – the best interactive explainer video software with a huge template library

OS: Cloud-based

Vimeo Create provides accessible online video editing tools for creators who want to make adjustments to their videos efficiently.

Key features

• Free online video editing for Vimeo members
• An intelligent video editor for polished content creation
• Personalized brand kit integration
• Access to Vimeo community resources and expert insights

Does Vimeo Create have explainer video templates?

Vimeo Create has over 500 pre-made explainer video templates across different styles and industries. It’s a great starting point for businesses and individuals looking to create high-quality explainer videos without advanced video editing skills.

Vimeo Create’s video editing capabilities

• AI-generated video details. You can streamline your workflow by using auto-generated titles, tags, chapters, and video text summaries, eliminating the need for time-consuming tasks. This feature is available on Advanced plans and higher.
• Drag-and-drop editor. The intuitive interface simplifies the video creation process, making it accessible for users of all skill levels to arrange scenes, add animations, and incorporate media. The platform allows for customization with graphics, stock video footage, and more.
• One-take video creation and editing. This feature streamlines the process, letting you refine videos by editing the transcript and removing filler words and pauses with a single click.
• Stock media library. You have access to a rich library of stock videos, images, and music tracks, enabling you to enhance your explainer videos with high-quality assets without external resources.

Who is Vimeo Create for?

• Content creators and influencers can use Vimeo Create to produce engaging videos that resonate with their audience and boost their brand visibility.
• Marketing teams can leverage Vimeo Create to quickly generate promotional videos, advertisements, and other content to support their campaigns.
• Teachers and training managers can utilize the platform to create instructional videos that make learning more engaging and accessible for students.

Pricing

A single-use plan – $120/year (billed annually).

18. Kaltura – a full-fledged platform for video creation, hosting, and broadcasting

OS: Cloud-based

Kaltura Video Portal is a cloud-based tool for turnkey video creation and management for corporate and commercial use.

Key features

• Caption, on-screen questions, and hotspot additions
• Advanced content management capabilities
• In-depth analytics features
• Integrations with Zoom, Microsoft Teams, and more

Does Kaltura have explainer video templates?

Kaltura doesn’t provide explainer video templates and focuses more on player customization options, skinning capabilities, and embedding videos in other platforms like Canvas. 

Kaltura video editing capabilities

• Interactive video quizzes. Kaltura enables the integration of quizzes within videos, enhancing viewer engagement and retention, which is particularly useful for educational explainer videos.
• Hotspots. You can add clickable hotspots that display additional information or links during the video playback. This feature helps direct viewers to relevant resources or further explanations without interrupting the flow of the video.
• PowerPoint integration. The ability to sync PowerPoint slides with video content allows creators to incorporate visual aids directly into their explainer videos, making complex information easier to understand.

Who is Kaltura for?

• Streamers and broadcasters. Kaltura provides tools for live-streaming and video-on-demand services, making it suitable for professional streamers and broadcasters looking for reliable broadcasting solutions.
• Students and employees. Both students and employees can use Kaltura to create media for assignments or presentations, benefiting from its user-friendly interface and integration with learning management systems like Blackboard.
• Training managers and marketers leverage Kaltura for internal communications, training videos, and marketing content. Its robust analytics and collaboration features help businesses track engagement and optimize their video strategies.

Pricing

Upon request. A free trial is available.

19. Brightcove – an online video platform with a marketing focus

OS: SaaS

Brightcove focuses on video marketing resources to improve viewership. Brightcove provides various features to support marketing, analytics, viewership, advertising, and other aspects of video content delivery. This company also offers consulting, strategy, and design services. 

Key features

• Viewer-facing video portals for content display
• Integration with MAPs and CRMs
• Server-side ad insertion technology
• Advanced video analytics tools
• Reliable content delivery network

Does Brightcove have explainer video templates?

Yes, Brightcove does offer explainer video templates through its Interactivity module. Updates to a template automatically apply to all linked projects, keeping everything consistent.

Brightcove’s video editing capabilities

• Personalization. With the IndiVideo for Brightcove integration, you can personalize explainer videos on a large scale.
• Scene management. You can add multiple scenes to their videos, facilitating more dynamic storytelling and content organization within the video editing process.
• Trimming and сutting. You can easily trim and cut sections from larger videos to create new clips, highlight reels, or condensed versions tailored for specific audiences.

Who is Brightcove for?

• Media and entertainment companies. This group includes broadcasters, streaming services, and content creators who need robust platforms for delivering high-quality video content across various devices. Brightcove’s solutions help these organizations manage and monetize their video assets effectively.
• E-commerce businesses. Brightcove caters to e-commerce companies looking to enhance customer engagement through interactive and shoppable video experiences. Their tools enable businesses to create videos that drive conversions and boost sales.

Pricing

Upon request.

FAQ on Explainer Video Software

Here we’ll answer the most common questions about explainer videos and the software for creating them.

How can you choose the best explainer video software?

The main points to consider to choose the best explainer video software are:

• Your skill level. Choose a user-friendly video maker if you’re new to video production.
• The type of video. Decide between talking-head, animated, interactive, or slideshow formats.

How do you make a winning explainer video?

Follow these eight best practices when creating live-action videos and animated explainer videos:

1. Know your audience. Tailor your tone to your target viewers.
2. Craft a concise script. Include an opening, climax, and punchy close.
3. Humanize your content. Use characters or speakers to boost engagement.
4. Create a storyboard. Plan your scenes visually.
5. Apply composition rules. Use techniques like the Rule of Thirds.
6. Select an appropriate setting. Ensure good lighting and relevant product placement.

To Sum Up

All the tools covered here excel at creating explainer videos. Whether you want whiteboard explainers, cartoon videos, or slideshows, there’s a solution for you. Select the option that best fits your needs, content plan, and budget.

Consider choosing a versatile video format that covers a wide range of business needs. For instance, live-action explainer videos might offer a more all-around solution than animated or whiteboard explainers.

Once you’ve decided, test the trial version or start with the free plan to get familiar with the explainer video software.

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