Reig Jofre: “With iSpring, we improve our sales employees’ qualifications and knowledge effectively, while saving time on training.”
6 minutes
Reig Jofre is a pharmaceutical company founded in Barcelona, Spain, almost a century ago. Dedicated to the research, development, manufacture, and marketing of pharmaceutical products and food supplements, the company has over 1,100 employees globally.
Krzysztof Potręć, Sales Director at Reig Jofre’s subsidiary in Poland, shares how iSpring helps the branch deliver effective training for its medical representatives, increase field workers’ product knowledge, and save time with smart LMS capabilities.
Background
Krzysztof Potręć, Sales Director at Reig Jofre Poland
Reig Jofre is a pharmaceutical company on a mission to make health solutions accessible to everyone. Since 1929, the company has been developing, producing, and marketing a wide range of products, from everyday essentials to advanced treatments. Reig Jofre focuses on three major areas: Pharmaceutical Technologies, Dermatology and Osteoarticular Care, and Consumer Healthcare.
The company has four development and production centers in Europe, subsidiaries in 8 countries, including Spain, France, Portugal, Belgium, Sweden, the United Kingdom, Poland, and Singapore, and 155 business partners in over 70 countries.
Reig Jofre’s Polish branch, based in Warsaw, opened in 2021. We have our own marketing team and sales network specialized in the pharmaceutical market. As Sales Director, I am currently leading a team of close to 40 medical representatives at Reig Jofre Poland. Online training is a big part of our approach to ensuring they have the knowledge, tools, and confidence to succeed in the field.
The Challenge: Build an effective sales department to promote the company’s products to the medical community
Since establishing the branch of Reig Jofre in Poland, the company has been constantly hiring new people to grow and increase product sales. This expansion required a standardized approach to enhance sales employees’ qualifications, including remote hires and field workers.
Reig Jofre implements a blended training approach by combining regular in-person meetings with online learning for over 40 Medical Representatives. To provide equally high-quality training to both office and remote employees, Krzysztof decided to incorporate a learning management system:
“For a long time, we have been looking for an eLearning platform to be able to improve the qualifications of our employees remotely.”
One of the most challenging aspects of building an effective training protocol for the company was optimizing knowledge checks, and Krzysztof was looking for eLearning software that could solve this problem:
“The process of verifying employees’ knowledge and qualifications through tests was very time-consuming and complicated.”
The Solution: iSpring Learn and iSpring Suite
In his search for an optimal online training solution, Krzysztof discovered iSpring Learn. The LMS’s capabilities checked all the boxes when it came to the company’s core requirements. The communication with iSpring’s eLearning experts before purchasing the subscription ended up being an additional advantage:
“We had been looking for a similar tool for a long time, but there were always some shortcomings. Of no small importance was the fact that we had a very nice conversation with an iSpring representative, who presented the benefits of iSpring in a clear, objective way. Everything simply matched my expectations nicely.”
Effective knowledge checks thanks to the powerful LMS + authoring tool duo
Administering knowledge checks was the first area where the adoption of iSpring’s tools made a big difference for the sales department at Reig Jofre Poland. Thanks to iSpring Suite, Krzysztof can easily prepare assessment materials based on PowerPoint presentations and upload them to iSpring Learn for quick distribution:
“Now I can simply upload training material and corresponding tests to the LMS — and the results are visible immediately.”
Visual LMS reports for greater control over the training impact
Krzysztof finds the reporting capabilities of iSpring Learn especially useful for analyzing and improving sales training and competency assessment for his employees. Visual reports help the sales department:
- See who took part in training and who missed critical modules
- Verify course completions
- Understand trainees’ progress, results, and success rates
A course report page
Krzysztof uses these insights to support Medical Representatives who struggle with ongoing training, address critical knowledge gaps, and improve course materials. The ability to export report data to Excel or as PDFs is helpful in sharing detailed insights with team members or management for further analysis and decision-making:
“Thanks to reports in iSpring Learn, we have greater control over training oversight, and, if necessary, we can react quickly.”
Saving time on creating engaging training materials with iSpring Suite
Putting together effective assessments is not the only way Reig Jofre takes advantage of the iSpring Suite authoring tool. Krzysztof also uses it to create new courses and training modules with videos, tests, and other assets to meet the department’s evolving needs:
“Usually, we try to prepare and deliver a new course for Medical Representatives once a month. I use iSpring Suite to improve training materials, and the process takes little time — the platform is highly intuitive. Recently, we conducted our first training in Pharmacovigilance with iSpring.”
Delivering the training content with the LMS is simple, and organizing live sessions with instructors doesn’t require any third-party platforms thanks to iSpring Learn integrations with video conferencing tools.
A live training session featuring a training course in iSpring Learn.
Results
Incorporating iSpring’s online training tools helped Reig Jofre achieve its main goal: higher qualifications for their Medical Representatives thanks to comprehensive assessments and standardized, easy-to-update training resources:
“Thanks to iSpring, we can give our representatives this knowledge on an ongoing basis and verify whether it has been assimilated. This is a definite difference compared to what we could do before introducing this solution to our company.”
Both Krzysztof and the department employees also appreciate how easy it is to use the iSpring software. Automated notifications, smart navigation, and a user-oriented UI help the company save time, optimize training management, and achieve higher trainee engagement:
“The platform’s intuitive design is crucial — none of our employees have ever reported any issues using it. This clearly shows how user-friendly it is. Employees also appreciate the event reminder features, and we’ve never had anyone have trouble connecting to the platform, even for online meetings.”
The company is constantly exploring new iSpring Learn features to improve its training protocols. For instance, Krzysztof uses the LMS survey capability to assess employees’ stress management skills and offer effective strategies.
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