VFM Associates: “With iSpring, we help clients deliver the best possible customer experience in their industries.”
5 minutes
VFM Associates is an international commercial training provider with offices in the UK, Spain, and France. The company delivers bespoke competency development, consultancy, and business strategy solutions. VFM Associates works in over 50 countries and develops training solutions in different languages that align with various business goals, cultural contexts, and market specifics.
VFM Associates have been partnering with iSpring for over 2 years to help clients streamline their training protocols, boost skill growth, and achieve their business goals. Diego Vila Valero, Business Trainer and Consultant at FVM Associates, agreed to share the company’s experience with iSpring products for producing, adapting, and improving excellent training materials for customers’ unique needs.
Diego Vila Valero,
Business Trainer and Consultant at FVM Associates
Background
At VFM Associates, we provide comprehensive, insight-based commercial training to clients in 50+ countries. We believe in the people-centered approach: training should be based on the accurately identified skill gaps, both for a team as a whole and for each team member.
That’s why our motto is “One size never fits all.” Our skill development programs and training tracks are research-based, targeted, and tailored to every client’s unique business goals. We work with industry-leading subject matter experts to bring valuable expertise to every aspect of training. We also constantly measure training ROI and the impact of our training programs on competency growth to quickly identify points of improvement.
We have an in-house multimedia department at VFM Associates. It provides full digital, virtual, and online learning solutions to our clients. Our team develops eLearning content for multi-format blended learning. This work requires top-quality eLearning software and resources, as well as profound L&D expertise.
The partnership with iSpring Solutions: How it began
Our collaboration with iSpring started in 2021. We were working on a tailored solution for one of our customers. The goal was to streamline the training design, creation, and deployment process for their global distribution network. We came across iSpring while researching tools to enhance collaboration and digitalize training materials.
Upon testing iSpring Suite, I was impressed by the tool’s simplicity and reliability. Since then, we’ve been training our customers on how to use iSpring Suite to produce, adapt, and improve their training materials.
We have also explored and implemented other tools by iSpring Solutions, including the iSpring Learn LMS, iSpring Presenter, and iSpring Market. They help us deliver even more results-driven training solutions to our customers.
The benefits of partnering with iSpring
Partnering with iSpring Solutions has proven to be a mutually beneficial relationship due to the synergies between our businesses. We have been able to:
- Align our strategy and key processes for creating effective training content.
- Help our customers develop and support their distribution networks, from commercial and product training to technical support training.
- Empower our customers to create and implement their own training materials with iSpring products.
- Enhance our brand visibility and expand our client base.
We see our customers take advantage of iSpring products in a variety of environments. iSpring Suite allows clients to adapt PowerPoint content to full-fledged trainings and create video tutorials for customer support. It also enables independent distributors to offer interactive materials.
On top of that, iSpring Learn and iSpring Market provide opportunities for distributors to transform their product-focused business into a service business model and monetize their expertise faster.
The key to distributors’ business success is being able to convert customer support into high customer-value-added services. I believe customer training is a keystone of this value proposition.
A fruitful two-way relationship with iSpring
iSpring has always been flexible and agile in listening to our proposals and supporting us throughout projects with our customers. And while we promote iSpring Solutions in the European markets, we also greatly benefit from their tools and services for in-house company purposes. The iSpring team provides ready-made training materials, workshops, webinars, demo licenses, and more. This way, we can not only enhance the quality of our services but also grow our internal eLearning expertise.
What I especially love about iSpring is that it enables non-professionals in content creation, videography, graphic design, and training to build pro-quality eLearning courses and video tutorials with ease. It has become a key tool in our company’s toolbox, too: we are using iSpring products to develop our in-house team’s competencies and skills
Results
At VFM Associates, our major goal has been to streamline business training, changing organizations’ training strategies to adjust to an increasingly digitized environment. This is especially the case with the commercial vehicles and agriculture machinery industries, where technical and commercial training have a huge impact on customer satisfaction.
Thanks to iSpring products, we have been able to build a full blended training program for these and other industries. In this program, content creators and trainers learn to design and create well-structured, effective, and engaging training content that can be easily scaled and adapted to different language
iSpring tools bring simplicity and productivity to the entire process. We can easily convert PowerPoint-based content into engaging blended training programs which, depending on the development objective, include a mix of video tutorials, interactions, assessments, and tutor-led online or face-to-face sessions.
Our customers enjoy using iSpring tools to create eLearning materials, design blended courses, and increase their confidence in delivering online sessions. We feel confident that our collaboration with iSpring helps each VFM Associates client deliver the best possible customer experience in their industry.
Create online courses and assessments in record time.
