How to Avoid Mistakes When Working with "Difficult" Clients?

To grow in B2B, sales teams need to feel ready for real conversations from day one — soft skills alone aren't enough. They need structured training that supports every stage of the buyer journey, from first outreach to closed deals. That means building repeatable systems, using data, and designing training that’s focused on results.

In this session, we’ll explore how to train sales teams to focus on what really drives revenue — from first contact to closed deals.

Have you ever wondered why a brilliant course topic sometimes fails to resonate, while complex subjects suddenly become clear and excite learners? The secret often lies in the format — a critical yet often overlooked element that can make or break the learning experience.

AI can accelerate course development, helping you organize content, generate text, and create visuals. But without a clear framework, it’s easy to use AI incorrectly or produce content that misses the mark. This often leads to generic courses, inconsistent quality, and questions about the author's academic integrity.

This session will show you how to use AI as a support for your decisions — not a replacement.